A TruePrime Company
Before TruePrime sold an AI team to anyone, we bet our own brokerage on it. ShopProp is a luxury flat-fee real estate company — run day to day with the same AI specialists you can hire through TruePrime Go.
The Story
ShopProp has been a managing-broker-led brokerage since 2007 — full service, luxury representation, transparent flat-fee pricing, with the biggest buyer rebates and lowest listing fees in its markets.
That pricing only works because of what runs underneath it: an AI team does the heavy lifting, and licensed humans make every decision that matters. AI drafts, tracks, watches, and builds around the clock; a person approves everything a client sees.
ShopProp became the laboratory where TruePrime's playbook was written — every lesson from running a real company at scale flowed into the doctrine that now powers TruePrime Go for other businesses.
What TruePrime Runs For It
Every part of ShopProp's growth and operations that can be automated, is — with human approval on everything client-facing.
Nearly 10,000 optimized pages live at shopprop.com/go/ — city pages, savings guides, and comparisons — with hundreds of keywords rank-tracked and content tuned for both Google and AI answer engines.
An AI broker agent manages the deal lifecycle — client check-ins, contingency and disclosure tracking, transaction coordination — with human approval on all client communication.
Response-time watchdogs, site-health scans, and security checks run continuously, so problems get caught before clients feel them.
Why It Matters To You
TruePrime Go isn't a theory — it's the productized version of the team that runs ShopProp. When you hire the Go team, you get the same specialists, the same playbooks, and the same rule that keeps it honest: AI drafts, humans decide.